Cecil Lee

Suburbs with the highest % of people born in Singapore by state and territory in Australia Source & Credit:

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In Conclusion What to run first (based on the rankings)If you want cheapest clicks (Click-first set): start with Creative 7, then 6, then 3/5. If you want better lead quality (Trust-first set): start with Creative 7, then 3/5, then 6. Where Creative 9 fits (“Second chances in sold-out projects”)It’s a solid mid-pack performer: good for clicks, slightly held back by credibility. Fastest upgrade: add one proof/spec line (e.g., update frequency + what “returned units” means + coverage size). That’s the simplest way to push it up in the trust-weighted ranking.

BEST ADS? - WEIGHTED RANKING FOR ALL 9Below is the weighted ranking for all 9 creatives using the two weight sets we discussed: Set A (Click-first): 50% Click Enticement / 25% Trust / 25% Design Set B (Trust-first): 35% Click Enticement / 45% Trust / 20% Design Scores are on a /10 scale. +++ Set A — Click-first ranking (50/25/25)Rank Creative Weighted score 1 AD 7 — Walk-away price (AVOID) 8.00 2 AD 6 — Private watchlist / “locked deals” 7.75 3 (tie) AD 3 — “47%” Jurong/JLD comparison 7.50 3 (tie) AD 5 — Subsale vs launch in flat market 7.50 5 AD 4 — “Showflats are traps” 7.25 6 AD 9 — Second chances in sold-out projects 7.13 7 AD 2 — Hidden/bounce-out inventory 7.00 8 (tie) AD 1 — Dataset/infographic teaser 6.50 8 (tie) AD 8 — Future-demand value-buy list 6.50 When optimized for clicks, the most “decisive” and “insider” angles win (verdict tools, watchlists, strong headline claims). Trust weaknesses don’t hurt as much in this weighting. +++ Set B — Trust-first ranking (35/45/20)Rank Creative Weighted score 1 AD 7 — Walk-away price (AVOID) 7.45 2 (tie) AD 3 — “47%” Jurong/JLD comparison 7.10 2 (tie) AD 5 — Subsale vs launch in flat market 7.10 4 AD 6 — Private watchlist / “locked deals” 7.00 5 AD 9 — Second chances in sold-out projects 6.68 6 AD 4 — “Showflats are traps” 6.65 7 AD 2 — Hidden/bounce-out inventory 6.45 8 (tie) AD 1 — Dataset/infographic teaser 6.10 8 (tie) AD 8 — Future-demand value-buy list 6.10 When optimized for lead quality / believability, creatives with clearer “why/what/how” and less “mystery advantage” rise (comparisons, rationale-driven pieces). The “insider” angles still do well, but they get penalized if proof/specifics are thin.